Our client was developing a collection of Hispanic-inspired entrees. Incite provided the creative resource for branding, package design, and marketing/POP asset development.

A primary design objective was to provide a look that remained true to the Hispanic heritage from where the line originated. A New York-based designer with strong Hispanic roots and insight into the Hispanic market highlighted our efforts in her blog shortly after the design was recognized with a Package Design Award from Graphic Design USA Magazine ( http://www.rbird.com/movabletype/askmarivi/archives/comidas-caseras-hispanic-homestyle-recipes.php ).

To this day the Comidas Caseras project remains one of our favorite branding/design efforts from our portfolio.